Helps you to select a good quality level bicycle.

Finally it’s easy to recognize quality bicycles. Shimano, the famous manufacturer of high quality bicycle components, set up this campaign because there are still a lot of poor quality bicycles being offered. The participating bicycle manufacturers can mark their bicycles as “Silver Edition” or “Gold Edition”.

By selecting a Silver or Gold Edition bicycle it is always clear for you that this bicycle is mounted with high quality Shimano components. The bicycles in the “Reliability Campaign” are all being provided with a Shimano service book. Dealers participating in this campaign can be recognized by the “Reliability has a name” metal plate, window sticker or poster.

Shimano expects, together with the participating bicycle manufacturers and dealers, that this campaign makes it easier for you to select a bicycle that perfectly fits your needs.

Participants
Please click here to see a complete overview of all participants.